How to Sell Online? (Overview)
The question "How to sell online?" is one asked by those who want to start an e-commerce business from scratch: it involves company formation, tax registration, ETBİS registration, and choosing the right product/target audience. This is different from the question "How to open a virtual store?" — opening a virtual store deals with the technical setup of which channel to sell through (your own website, a marketplace, or both). In short, this article describes the process of STARTING to sell, while the virtual store guide describes the process of BUILDING A CHANNEL; the two complement each other.
Why Should You Sell Online?
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Reach a wide audience — you can reach national and international customers from a single store.
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Low cost, high efficiency — start the business without physical store rent and decoration costs.
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24/7 store — sales are not limited to store closing hours.
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Easy management — inventory, orders, and invoices can be tracked from a single panel.
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The advantage of automation — order confirmation and customer communication can be automated.
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Increase sales through data analysis — measuring and optimizing which products/campaigns are working.
What steps should I follow to start selling?
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Company formation and tax liability: Anyone wishing to sell online must register legally as a sole proprietorship, limited liability company, or joint-stock company; the type of company should be determined in consultation with an accountant.
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ETBIS registration: Registration with the Ministry of Trade's official E-Commerce Information System (etbis.eticaret.gov.tr) is a legal requirement; this step is taken after company establishment.
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Choosing the right product and target audience: Deciding what to sell is fundamental; reaching the right target audience with products in demand is key to success.
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Time and strategy planning: E-commerce requires effort; dedicating consistent time to product management and campaigns makes all the difference.
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Domain name selection: A memorable domain name that reflects your brand (e.g., www.yourcompany.com.tr) will help you stand out from the competition.
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Establishing an e-commerce infrastructure: An infrastructure offering fast-loading pages, secure payment systems, mobile compatibility, and a user-friendly design is essential.
Starting online sales with Comwize: Comwize handles the technical aspects of e-commerce infrastructure (payment, inventory, orders, accounting), allowing businesses to focus solely on sales and customers.
What are the prominent trends in 2026?
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The rise of mobile shopping — a significant portion of traffic in Turkey comes from mobile devices.
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AI-powered product recommendations — personalized recommendations — increase conversion rates.
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Selling through social media — social commerce — shortens the discovery and purchasing process.
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Fast delivery solutions — delivery time directly impacts the purchasing decision.
Example from the industry: Perdello
When Perdello started its first online sales, after completing legal steps such as company registration and ETBİS registration, it lost time deciding which infrastructure to use. By switching to Comwize's ready-made e-commerce infrastructure, it was able to focus on product catalog and campaign management without dealing with technical setup.
"After completing the company registration and ETBİS registration, the real challenge was finding the right infrastructure; starting with a ready-made system reduced the technical setup that used to take weeks to just a few days," says Perdello's co-founder.
Comwize is a B2C e-commerce ERP software that helps e-commerce businesses manage their marketplace stores, websites, and physical stores from a single inventory pool, integrating order, warehousing, accounting, and production processes on a single platform.
Frequently Asked Questions
Is it necessary to set up a company to start an e-commerce business?
Yes, to sell online, you need to register legally as an individual, limited liability company, or joint-stock company.
How to register with ETBİS?
After the company registration is completed, registration is done by applying to the Ministry of Trade's official E-Commerce Information System (etbis.eticaret.gov.tr).
How do I decide which product to sell?
You should determine this by researching the products in demand and your target audience, taking into account the competition and profit margin.
What should I consider when choosing a domain name?
You should choose a short, easy-to-remember domain that reflects your brand; preferably a .com.tr or .com extension.
Are starting to sell online and opening an online store the same thing?
No; this article covers the steps to starting sales, such as company formation, taxes, and ETBİS (Electronic Sales Registration System), while the guide to opening a virtual store explains the technical setup of which channel to sell through (your own website/marketplace).
Ready to start selling? Try Comwize for free for 15 days, without needing to provide credit card information.
Related pages: Opening an Online Store: A Step-by-Step Guide · How to Set Up a Sole Proprietorship?
