What is an e-commerce website?
E-commerce refers to all transactions, from the buying and selling of products or services to communication and marketing, being carried out through electronic devices. An e-commerce site is the digital point of sale where these transactions take place and is one of the most effective channels for brand growth.
What are the advantages of using an e-commerce website?
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Easy access to potential customers.
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Ability to make sales 24/7.
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Lower cost compared to a physical store.
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Access to global markets.
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Time saving.
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Quick recognition for new businesses.
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Reduction in personnel costs.
What You Need to Set Up an E-Commerce Website (6 Steps)
(The HowTo diagram can be generated from this section.)
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Product selection: Single or multiple product categories suitable for the target audience are determined.
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Domain name: A short, memorable domain name is chosen, preferably one that does not contain Turkish characters.
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Company formation: Taxpayer status is mandatory; a sole proprietorship or limited liability company is established.
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Shipping agreements: Agreements are made with logistics companies that accept cash on delivery and online payments.
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Infrastructure setup: The technical infrastructure is set up, from search engine compatibility to payment systems.
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Payment methods: Various options are offered, including virtual POS, cash on delivery, and digital wallets.
Comwize's ready-made e-commerce infrastructure particularly speeds up steps 5 and 6: the search engine-friendly site structure and payment system integrations are ready during setup; the business can focus on product and shipping decisions without dealing with technical details.
Example from the industry: My Home Carpets
My Home Halı, while setting up its own e-commerce site, realized that while they were spending time on the domain name and design, the payment system integration was taking longer than expected. After switching to a ready-made e-commerce infrastructure, payment and shipping integration was completed within a few days.
"It wasn't setting up the website itself that took the most time, but getting the payment and shipping integration right; we solved that with our ready-made infrastructure," says the e-commerce manager of My Home Halı.
Comwize is a B2C e-commerce ERP software that helps e-commerce businesses manage their marketplace stores, websites, and physical stores from a single inventory pool, integrating order, warehousing, accounting, and production processes on a single platform.
Frequently Asked Questions
Is it necessary to set up a company in order to launch an e-commerce website?
Yes, in Türkiye, taxpayer status and official company registration are required to conduct e-commerce business.
What should be considered when choosing a domain name?
A short, memorable domain name should be preferred, and ideally, it should not contain Turkish characters.
How long does it take to set up an e-commerce website?
The duration varies depending on the chosen infrastructure; if a ready-made infrastructure is used, the technical installation can be completed within a few days.
What are the costs of setting up an e-commerce website?
Domain name, technical infrastructure, payment system integration, and shipping agreements are key cost items; for a detailed itemized breakdown, please refer to our article on costs (see related pages).
Should I use my own website or a marketplace?
The two are not mutually exclusive; most businesses use both together as they grow and manage inventory/orders from a single center.
Ready to build your e-commerce website? Try Comwize for free for 15 days, without needing to provide credit card information.
Related pages: Opening an Online Store: A Step-by-Step Guide
